Bullet Keeper is quiet, not harsh. We went for a minimalistic style when designing our journals. The reason for this is that we believe the focus should be on the inside of the journal. The content, the art that our customers create deserves the spotlight. We also found it more customer-friendly to have something simple that can be “pimped up” with, let’s say stickers, and made funky if one desire was that, rather than the other way around.