Bullet Keeper Brand Guideline
Bullet Keeper is committed to freedom. We believe that there every path is different, and everybody should have their own way in how they live their lives. That’s why we created Bullet Keeper where our customers can do what they want to do and how they want to do it.
Bullet Keeper aims for bringing out the creative side of everybody as we believe that there lies creativity in all of us, it just has to be discovered. We offer different types of products to match everybody’s needs and to make all customers able to reach their full potential, be it regarding creativity or productivity. Bullet Keeper also helps customers stay organized, in their own way as it’s most convenient for them. We don’t offer dated journals, only undated ones so that everybody can be productive in their own way, at their own pace.
Bullet Keeper values a healthy state of mine. For it, both creativity and productivity are needed. Creativity stimulates the mind and calms the heart, whereas productivity enables one to reach their full human potential. With us, productivity has never been easier and more creative.
Bullet Keeper is friendly, not formal. We aim to keep in touch with our customers as much as possible. We try to be reachable and listen to what they say so that we can constantly improve our products based on their constructive feedback.
Bullet Keeper is quiet, not harsh. We went for a minimalistic style when designing our journals. The reason for this is that we believe the focus should be on the inside of the journal. The content, the art that our customers create deserves the spotlight. We also found it more customer-friendly to have something simple that can be “pimped up” with, let’s say stickers, and made funky if one desire was that, rather than the other way around.
The color palette of Bullet Keeper consists of shades of black, white, turquoise, and a light beige color. The main color that we use for menu bars, titles, sub-titles, and buttons is turquoise. The secondary color is dark grey, the complementary color is light beige, and we also use a lighter version of black and white occasionally.
Bullet Keeper has more than one type of logo.
The Bullet Keeper logo follows a minimalistic design, just like our journals do. The color of the original logo is black on a white background. The full logo shows the BK abbreviation and features the full brand name too, in a specific font.
In some cases, when the main logo cannot be used for some reason, the same logo concept but with reversed colors can be applied. That is, a white logo on a black background.
Incorrect usage of the Bullet Keeper logo:
The Bullet Keeper logo should not be manipulated, stretched, distorted, cropped, or altered in any way.
Never attempt to create the logo yourself, change the font, or alter the size or proportions.
Do not animate, color, rotate, skew, or apply any effects to the logo.
Do not separate the elements.
Do not reproduce visual identities with frames or borders.
Do not alter proportions in any way. All elements should remain proportional to each other.
Download Bullet Keeper logos